The Chug Norris is designed to be the ultimate popper! We believe it captures all of the best attributes of a popper, and we’ve put our years of experience and effort into designing what we believe is the ideal shape for a popper. The Chug Norris was designed to take the least amount of effort to achieve maximum results, it makes that awesome thumping ‘pop’ as the cup catches the waters surface. It sticks to the waters surface, reducing the dreaded popper tumble and it casts like a bullet. When subsurface the Chug Norris displays an awesome swimming action that just makes fish go wild. The ultra deep cup face designed round at the bottom and square at the top, and curved body contours may not be the noticed at first, but these subtle attributes are what makes this lure unique. Built from a new HD ABS plastic with the highest strength to weight ratio you’ll find in any lure manufacturing material. All Nomad Design Lures come fitted with the highest quality super strong BKK hooks, chosen to balance perfectly with each lure, and provide exceptional swimming actions and hookup rates for all species. Nomad Design Lures can be fished straight out of the box with confidence.